DeepCrawl Bags $19 Million to Invest in Sales and Marketing

By Cloud Computing Outlook | Tuesday, May 26, 2020

DeepCrawl authorizes marketers and SEO experts with actionable data-based insights to identify and fix technical issues, increase website visibility, and gain more organic traffic and revenue

Fremont, CA: DeepCrawl, the world’s leading cloud-based technical SEO platform, raised $19M in a Series B round of financing led by Five Elms, a growth equity and venture capital firm focused on B2B software companies with participation from Beringea, a transatlantic venture capital investor, the latest funding round will be used for R&D and investing in sales and marketing to drive greater market penetration in the U.S.

DeepCrawl opened its U.S. office in 2017 and has since grown its regional presence to more than 20 employees while the number of global employees is now more than 90. The company has signed on customers like Intuit, Newsweek, and Instacart in the U.S. It will be releasing its latest product to bring integration across customers’ marketing and engineering teams next month.

Websites today are becoming increasingly complex as brands continue evolving their online presence to provide innovative user experiences to capture a more significant share of web traffic, which grew by 8 percent in 2019. DeepCrawl’s robust web crawler empowers marketers and SEO experts with actionable data-based insights to diagnose and fix technical issues, increase website visibility, and ultimately win more organic traffic and revenue. The company is trusted by 54 percent of enterprise brands as well as all six major global agency networks to monitor and improve site performance across digital properties. DeepCrawl’s portfolio of customers includes IKEA, Shopify, Publicis, GroupM, Nestle, and Intercontinental Hotels and Resorts.

“We’re excited to raise this round of funding in the U.S. as 60 percent of our revenue comes from North America,” said Michal Magdziarz, CEO of DeepCrawl. “With increased user-generated content and frequent code releases, websites are more dynamic than ever before, and it takes just one incorrect code input to see traffic plummet. This funding round will help us to continue expanding our solutions by focusing on integrating key SEO stakeholders: marketing and engineering teams.”

DeepCrawl offers true scalability of SEO data via its cloud-based platform that is much better suited to the needs of large enterprises than to locally-based crawlers that run on a user’s computer. The platform lets brands execute SEO programs more effectively by providing different teams with a centralized view of performance across multiple domains and distributing relevant snapshots of SEO health reporting. DeepCrawl’s enhanced API offers users the ability to connect to productivity tools like Jira, Trello, and Asana and plug custom data sets into dashboarding platforms like Tableau, Microsoft Power BI, Klipfolio, and Data Studio. By using data-driven insights and recommendations on how to mitigate issues to optimize organic search results, teams can prioritize the most pressing issues first.

“DeepCrawl has made waves in the UK and U.S. markets, and we see strong potential in the company to make additional headway in North America as they build out their team here,” said Thomas Kershisnik, Managing Director at Five Elms. “DeepCrawl brings years of SEO expertise to its game-changing automated solution for marketers. We see a long-standing growth opportunity as the company continues developing more solutions to meet ever-changing customer needs.”