Cloud Computing Outlook

How a Cloud-Based Platform Supports Buyers and Sellers

By Cloud Computing Outlook | Friday, December 06, 2019

A digital platform with backing from cloud technology can effectively support buying and selling.

FREMONT, CA: The Kubient Audience Cloud is a full-stack digital audience marketing platform from Kubient. The platform is an end-to-end, open platform that connects advertising customers and sellers to monetize and execute ad campaigns in a transparent, methodical setting. It supports patent-pending and pre-bid ad fraud prevention.  Audience Cloud's infrastructure is comprehensively used in this offering. Buyers and sellers can also utilize several elements to communicate with their audiences effectively, enhancing Return On Ad spend (ROAs) and inventory yield by fostering a distinctive supply chain.

Kubient supports transactions overall digital mediums through OpenRTB protocols. Besides, marketers can use Kubient's exclusive platform to assess first-party sentiment, interest, equipment, and location-related data. The marketplace is one of the few to offer built-in pre-bid fraud protection.

The key features in the Audience Cloud include easy access to audience data, ad fraud mitigation, direct PMP, omnichannel, categorical targeting, and streamlined integrations. The solution's resilient, end-to-end functionalities give buyers and sellers the advanced infrastructure and tools according to needs and workflows. The company serves the industry and assists it to shift away from volume-based marketing and selling, and move towards appropriate audiences.

Kubient, as a tech organization, aims to convert digital advertising to audience-based marketing. With its cloud-based and transparent approach, it helps advertisers and publishers to approach, monetize, and connect better to audiences. The programmatic ecosystem constitutes proprietary AI-backed technology that limits fraud. Also, Kubient's Audience Cloud makes the user the focus of the value chain. For publishers and brands that desire transparency and the ability to reach audiences across all channels and ad formats, Kubient's solutions are valuable.

See also: Top Cloud Solution Companies