How Video Streaming can Leverage Cloud Services

By Cloud Computing Outlook | Tuesday, July 13, 2021

Video platforms can leverage cloud solutions to enable larger bandwidth and speed at affordable prices.

FREMONT, CA: Online video streaming platforms have mainly evolved over gradually. However, the main purpose of the streaming platform has stayed unchanged and aims at aiding users to upload, convert, store, and playback video content on the internet. Increasingly, the platforms are being utilized by the content developers for marketing, communication as well as a means of providing entertaining or educational content. Cloud technological capabilities have mainly contributed to the above cause. Video streaming platforms are leveraging cloud scaling to offer larger bandwidth as well as speed. The above factors are essential to address increasing video requirements and provide a better viewing experience.

With considerable growth in internet traffic, firms are focusing on video streaming strategies for external as well as internal business use. The enterprise-wide area network (WAN) was never devised to deal with video streaming traffic. The movement of large packets of video streaming data causes latency that can negatively impact the video streaming as well as a viewing experience. The above challenge can be dealt with by scaling services on the cloud as it can increase the bandwidth to offer better video streaming performance. Further, as most enterprises don’t have networks capable of heavy traffic and video streaming, there is a huge demand for video streaming platforms as well as cloud scaling.

Several cloud-driven enterprise content management solutions support scalable enterprise storage, speedier video streaming encoding, global scale accessibility, and streamline media delivery to a number of devices and browsers in varying bandwidth environment. The feature of the cloud to scale infinitely enables the streaming platforms to enhance their bandwidth and provide better streaming as well as viewing experience to the audience.

The possibilities offered by cloud-based streaming solutions can influence a wide range of sectors such as healthcare, defense, law enforcement, tourism, automotive, customer service, and entertainment. Further, the ever-increasing traffic of data requires an optimized cloud platform for transmission. The cloud service providers have realized the need and are investing in cloud infrastructure solutions as well as in keeping the highest standards for security and network compliance.

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With future advancements in cloud infrastructure, content creators will scale up in terms of cloud dependency and will utilize the platform for a number of applications.